Financial news on February 13th, 2012

Business and Financial news
Accounts and People of Note in the Advertising Industry

Kate Bittman joined the New York office of Rodale as associate director for communications at Men’s Health magazine. Read more..

By THE NEW YORK TIMES - The New York Times

Ads Say the ‘A’ in U.C.L.A. Is for ‘Achievement’

A campaign for the university spotlights people, many of them celebrities, who are graduates, received advanced degrees or attended the school but did not graduate. Read more..

By STUART ELLIOTT - The New York Times

A Good Start for Mario Monti

The Italian prime minister has used his credibility to make the difficult changes necessary to reduce the country's debt, enhancing his credibility even more. Read more..

By HUGO DIXON | REUTERS - International Herald Tribune

At MSNBC, a Professor as TV Host

Tulane University professor Melissa Harris-Perry will host MSNBC's progressive talk show on Saturday and Sunday mornings on the cable network; Harris-Perry will be the only tenured professor in the United States, and one of a very small number of African-Americans, serving as a cable news host. Read more..

By BRIAN STELTER - The New York Times

Business Day Live | February 13, 2012

Mark Scott on skepticism in Europe over Greece's austerity package; Lawrence Ulrich on Fisker Automotive and the rocky road to market for makers of new hybrid vehicles. Read more..

Mac William Bishop, Pedro Rosado, Nadia Sussman and Matthew Orr - The New York Times

In Amanda Knox Tale, a Delicate Bet for Publishers

Publishers vying for the rights to the memoir of American student Amanda Knox, who was exonerated for the murder of roommate Meredith Kercher, and who spent nearly four years in an Italian prison, face risk that the book-buying public may not see her as a sympathetic figure; estimated seven-figure advance for Knox's story is a huge gamble for publishers, as her exoneration is not clear and definitive in the eyes of many. Read more..

By JULIE BOSMAN - The New York Times

Outdoors or Inside, Sony Offers Users a Perpetual Game

Tanzina Vega Advertising column on the PlayStation Vita, which caters to gamers who play console games but want to continue that experience when not at home; Sony hopes to recapture some of its video game luster being eroded by other handheld devices by integrating the gaming experience and offering a dedicated platform other companies can not match, and launching a $50 million marketing campaign. Read more..

By TANZINA VEGA - The New York Times

Start-Ups Seek to Help Users Put a Price on Their Personal Data

Number of Internet start-up companies are allowing people to take control of their personal data, and perhaps profit from, digital trails that they leave online, which sites like Facebook use to sell to advertisers; personal data management has none of the obvious appeal of social networks, but privacy concerns may soon change that. Read more..

By JOSHUA BRUSTEIN - The New York Times

Study Finds News Sites Fail to Aim Ads at Users

Pew Research Center study finds that news Web sites are not making effective use of technology that tailors advertising to users' online behavior, a missed opportunity for newspapers, magazines and television stations looking to monetize their online presence. Read more..

By TANZINA VEGA - The New York Times

Stock Markets

Values are reported in US Dollars

StockTicker symbolOpenHighLowCloseVolume
General ElectricGE19.0319.0818.9019.07104M
Cisco SystemsCSCO20.0120.0619.9020.0350.4M
JPMorgan ChaseJPM38.0838.3437.7838.3024.8M
AT&T Inc.T29.9230.1229.9130.0423M
Wells Fargo & Co.WFC30.6030.7530.4530.6222M
Oracle Corp.ORCL28.5928.6728.3528.4320M
Verizon CommunicationsVZ37.7838.2437.7838.1312.7M
General MotorsGM26.0026.0025.2125.3410.5M
Johnson & JohnsonJNJ64.9064.9564.6064.689.66M
Home DepotHD45.5246.1145.4545.939.18M
HP Inc.HPQ28.8729.0028.4228.759.16M
Walt Disney & Co.DIS41.6241.9241.5941.799.07M
Bristol-Myers SquibbBMY31.9532.0331.3131.998.31M
Abbott LaboratoriesABT55.1855.3055.1055.168.06M
Gilead SciencesGILD53.7854.9753.7254.907.02M
Procter & GamblePG64.1564.3864.0664.236.9M
UnitedHealth GroupUNH53.5054.2453.3853.855.7M
United TechnologiesUTX84.2085.2084.0884.885.56M
Wal-Mart StoresWMT62.0162.0861.7361.794.18M
Berkshire HathawayBRK.B79.1679.6179.0179.443.18M
Union PacificUNP112.62113.32111.51113.182.64M
International Business MachinesIBM193.31193.69191.74192.622.46M
Exchange Rates of February 13th, 2012
CurrenciesExchange Rates
US DollarJapanese Yen1 USD = 77.560 JPY1 JPY = 0.013 USD
US DollarCanadian Dollar1 USD = 1.000 CAD1 CAD = 1.001 USD
US DollarSwiss Franc1 USD = 0.916 CHF1 CHF = 1.091 USD
US DollarChinese Yuan1 USD = 6.298 CNY1 CNY = 0.159 USD
EuroJapanese Yen1 EUR = 102.290 JPY1 JPY = 0.010 EUR
EuroPound Sterling1 EUR = 0.836 GBP1 GBP = 1.196 EUR
EuroAustralian Dollar1 EUR = 1.229 AUD1 AUD = 0.814 EUR
EuroCanadian Dollar1 EUR = 1.318 CAD1 CAD = 0.759 EUR
EuroSwiss Franc1 EUR = 1.209 CHF1 CHF = 0.827 EUR
EuroChinese Yuan1 EUR = 8.314 CNY1 CNY = 0.120 EUR
Japanese YenPound Sterling1 JPY = 0.817 GBP1 GBP = 1.224 JPY
Japanese YenAustralian Dollar1 JPY = 1.200 AUD1 AUD = 0.833 JPY
Japanese YenCanadian Dollar1 JPY = 1.288 CAD1 CAD = 0.776 JPY
Japanese YenSwiss Franc1 JPY = 1.181 CHF1 CHF = 0.847 JPY
Pound SterlingAustralian Dollar1 GBP = 1.469 AUD1 AUD = 0.681 GBP
Pound SterlingCanadian Dollar1 GBP = 1.575 CAD1 CAD = 0.635 GBP
Pound SterlingSwiss Franc1 GBP = 1.445 CHF1 CHF = 0.692 GBP
Pound SterlingChinese Yuan1 GBP = 9.937 CNY1 CNY = 0.101 GBP
Australian DollarCanadian Dollar1 AUD = 1.073 CAD1 CAD = 0.932 AUD
Australian DollarSwiss Franc1 AUD = 0.983 CHF1 CHF = 1.017 AUD
Australian DollarChinese Yuan1 AUD = 6.766 CNY1 CNY = 0.148 AUD
Canadian DollarSwiss Franc1 CAD = 0.917 CHF1 CHF = 1.091 CAD
Canadian DollarChinese Yuan1 CAD = 6.304 CNY1 CNY = 0.159 CAD
Swiss FrancChinese Yuan1 CHF = 6.877 CNY1 CNY = 0.145 CHF

See what else happened on February 13th, 2012