History of the Sunday Pictorial
The Sunday Pictorial, or Sunday Pic as it is commonly called, was the original name of the Sunday Mirror. It was first published in 1915 by Lord Rothermere and edited by F.R. Sanderson. The idea of the paper was to balance quality journalism with entertainment, presented in a largely photographic format. Within six months the Sunday Pic was selling over one million copies per week.
National politics and sports were the most common, and the most popular, topics featured in the Sunday Pic, which resonated with readers. It was not uncommon for football coverage to appear on the front page of the paper.
By the 1930s the paper was losing readers, and therefore, losing money. In 1937 Hugh Cudlipp became the editor, which changed the decline of the Sunday Pic. Cudlipp left his editorial position in 1940 to serve in World War II, but prior to his departure the Sunday Pic had increased circulation to over 1,700,000. He returned to his position after the war and guided the Sunday Pic to represent the social awareness that reflected public attitudes following the war. Cudlipp left the Sunday Pic in 1953 to lead the Daily Mirror, the daily companion to the Sunday Pic.
Interesting Facts About the Sunday Pictorial
- Winston Churchill wrote a series of articles in 1915, the year the paper launched. Each issue with one of Churchill’s articles increased sales by 400,000, which contributed to the paper’s early success.
- The title Viscount Rothermere, of Hemsted in the County of Kent, was created for press lord Harold Harmsworth, 1st Baron Harmsworth, the founder of the Sunday Pictorial. Each of his successors has held the additional title of chairman of Daily Mail and General Trust plc, the investment group that holds the Daily Mail and other publications.
- Hugh Cudlipp, the editor responsible for a massive increase in circulation, was knighted in 1973. His official title became Baron Cudlipp, of Aldingbourne in the County of West Sussex.
Tips for searching the Sunday Pictorial archive
First of all have a look at the Sunday Mirror archive page and choose a date between 1915 and 1963 (before the newspaper changed its name into Sunday Mirror). Then select the newspaper if available and proceed by selecting the right package for you.