Politicalbase.com is building a base of devoted political junkies, and its creators think the site’s audience will keep growing -- even after the November election. Read more..

By LAURIE J. FLYNN - The New York Times

Executives at The Atlantic hope that a rise in the magazine’s Web traffic brings the publication something it hasn’t had in many years: a profit. Read more..

By RICHARD PÉREZ-PEÑA - The New York Times

Texas Instruments hopes that new chips can lead to more realistic video game play and 3-D DVDs. Read more..

By ERIC A. TAUB - The New York Times

Britain’s prime minister, Gordon Brown, denied reports that he had made a deal with Richard Branson over the sale of Northern Rock during a trip to China and India. Read more..

By BLOOMBERG NEWS - The New York Times

A cookbook author is angered that another writer is using his book’s title, but learns there’s not much he can do about it. Read more..

By JOANNE KAUFMAN - The New York Times

A Web blockbuster is evolving to try to stay ahead of rivals. Read more..

By BRIAN STELTER - The New York Times

A former Special Forces soldier has created a loyal following on the Web with his accounts of frontline soldiers’ daily work in Iraq. Read more..

By RICHARD PÉREZ-PEÑA - The New York Times

Consumers make more impulsive choices after being exposed to “appetitive stimuli,” according to a new study. Read more..

By ALEX MINDLIN - The New York Times

In the next installment of its popular Battlefield series, Electronic Arts will charge only advertisers and the players who spring for extras. Read more..

By SETH SCHIESEL - The New York Times