Case Study column examines Pulling Down the Moon, which offers yoga classes and other services to women undergoing fertility treatments; notes its Chicago office is reconsidering relocating after flooding. Read more..

By JOHN GROSSMANN - The New York Times

Research in Motion changes name of its new operating system to revive the BlackBerry brand from BBX to BlackBerry 10; change follows grant of restraining order to Basis International, which has long used the name BBx. Read more..

By IAN AUSTEN - The New York Times

Elizabeth Olson Advertising column highlights charity campaigns by the American Red Cross and Oxfam America. Read more..

By ELIZABETH OLSON - The New York Times

Bob Tedeschi App Smart column highlights free daily shopping deal smartphone apps, including those from Groupon and LivingSocial. Read more..

By BOB TEDESCHI - The New York Times

European Central Bank says demand for three-month dollar loans surged after cutting financing cost almost in half in a coordinated action with five other central banks including the Federal Reserve; it will lend $50.7 billion to 34 banks for 84 days at rate of 0.59 percent, compared with $395 million lent in previous three-month offering at 1.09 percent. Read more..

By BLOOMBERG NEWS - The New York Times

Reuters BreakingViews column observes the champion Green Bay Packers are selling stock in the team for $250 a share to raise millions to refurbish the team stadium, but the shares give buyers few rights; notes Federal Reserve chief Ben S Bernanke would get less flak if Fed managed its communication better regarding role as crisis lender. Read more..

By JEFFREY GOLDFARB and AGNES T. CRANE - The New York Times

Highlights from the DealBook newsletter. Read more..

By WILLIAM ALDEN - The New York Times

Federal Reserve reports consumer borrowing in United States rose by $7.65 billion in October to $2.46 trillion, up at annual rate of 3.7 percent, most since October 2009; rate in September was up 3.4 percent. Read more..

By BLOOMBERG NEWS - The New York Times

Markets rise on hopes euro zone will find solution to its debt crisis; Dow Jones industrial average rises 46.24 points, or 0.38 percent, to 12,196.37; Standard & Poor's 500-stock index rises 2.54 points, or 0.20 percent, to 1,261.01; Nasdaq composite index falls 0.35 points, or 0.01 percent, to 2,649.21. Read more..

By REUTERS - The New York Times

Guests on this week’s podcast include Daniel Mohan of ID Watchdog, who explains how people’s identities can be stolen (and what to do about it), and Will Lucas, who discusses Thankyouaga.in, a new social app for positive posts. Read more..

By THE NEW YORK TIMES - The New York Times